Het Cube Project is een initiatief van Dr Mike Page, gedaan op de ‘School of Psychology’ aan de ‘University of Hertfordshire’. Maar wat het Cube Project eigenlijk te doen met Psychology?
As part of our School’s work on behaviour change in a number of different domains, such as smoking cessation and healthy eating, Dr Page has been looking at factors which affect behaviour change in relation to the environment. If we are to mitigate the problems of climate change, we are going to need to deal with problems that are as much psychological problems as they are technological problems. The Cube Project is an attempt to show that many of the technologies that we need are already commonly available and at an affordable price. The question is, why aren’t we using them? This is a psychological question.
Link naar het project: cubeproject.org.uk